My Edification

Musings and learnings on creating new experiences and products, successful processes, strategy, and marketing.
Musings and learnings on creating new experiences and products, successful processes, strategy, and marketing.
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  • NEXT MEETUP ANNOUNCED: Finding your early adopters with Sandi MacPherson, Founder, QUIBB.

    kickassproducts:


    It’s our worst fear when launching a product we’ve given everything to: that nobody is going to use it. How do you go about finding that first set of people who are willing to give your product a chance?

    This month’s Kickass Products meetup will focus on how to find your early adopters. Sandi MacPherson, who runs the quietly screaming success QUIBB (http://quibb.com), will give a rare talk on how she managed to find and curate her first 500 users. Then we’ll open it up to the floor for discussion.

    Be prepared to share your war stories and come away with a gameplan for identifying and finding your early adopters.

    7pm Doors open

    7:15-7:45 pm Talk from Sandi MacPherson, Founder, QUIBB

    7:45-8pm Q&A

    8-8:30pm Open mic for problem/success lightning talks

    8:30-9pm Mingle, chat


    Read more about QUIBB: 
    http://pandodaily.com/2013/01/16/quibb-recaptures-the-spirit-of-google-readers-social-network-and-bottles-it-for-professionals/
     
    http://www.vccafe.com/2013/02/24/quibb-twitter-linkedin-hackernews/ 
    http://blog.kissmetrics.com/high-email-open-rates/

     

    CLICK HERE TO RSVP FOR THE MEETUP!

    Source: kickassproducts
    • 1 day ago
    • 2 notes
  • “In order to engage in a conversation about leadership, you have to assume you have no power — that you aren’t “in charge” of anything and that you can’t sanction those who are unwilling to do your bidding. If, given this starting point, you can mobilize others and accomplish amazing things, then you’re a leader. If you can’t, well then, you’re a bureaucrat.”
    — http://blogs.hbr.org/cs/2013/05/how_to_lead_when_youre_not_in.html
    • 3 weeks ago
  • A conversation with Bec Brittain, Lighting Designer

    SHY 01

    • 3 weeks ago
  • “So when we started thinking about each of these projects as potential start-ups that we could launch regardless of whether the start-up actually launched or not, you went through a lot of different ideas, you met with a lot of different people and you actually trained your mind in how to accept certain parts of an idea, how to reject certain parts of an idea, the best way to communicate that to people and so on. So the more projects that you - that we did as start-ups, the better we got at training ourselves to really do it when we wanted to afterwards.”
    —

    Ankit Gupta - Founder, Pulse

    “What You Learn by Doing” Talk @ Stanford 

    • 3 weeks ago
  • iDoneThis blog: Designing Habit Hacks to Change Your Life

    idonethis:

    Each morning, my mother would hand me my daily Flintstones chewable vitamin before I left for school. But now that I’m an adult, she can’t tell me what to do — Mountain Dew and Starcraft all night!

    Well, and less vitamins. Since moving out of my parents’ house long ago, I’ve also moved away from…

    Source: idonethis
    • 4 weeks ago
    • 17 notes
  • iDoneThis blog: Peter Thiel’s Unorthodox Management Philosophy of Extreme Focus

    idonethis:

    “What are your top five priorities for this week?” “What are the top three objectives and key results you’re using to measure how you’re doing for the quarter?”

    These are questions that get thrown around by managers at work to help their teams prioritize and focus on achieving the most…

    Source: idonethis
    • 6 months ago
    • 31 notes
  • “Art is not a gene or a specific talent. Art is an attitude, culturally driven and available to anyone who chooses to adopt it.”
    —

    Seth Godin, We are All Artists Now

    • 6 months ago
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